Investing in effective brochure design to promote your business

Brochure Design

Investing in effective brochures design to promote your business will compel your audience to keep reading and will encourage action. Elements such as strong visuals, a vivid colour palette, relevant information and a structured layout are essential in brochure design. Thanks to evolving technology, brochures can also be viewed digitally replicating the traditional hard copy. Both options should be considered as smart marketing strategies incorporate a seamless integration of digital and physical.


Target Audience

Identify your Target Audience


First, establish who you wish to target. This will help you devise content that is specific and relevant. Next, think about what you want to accomplish with the brochure. Do you want to give an overview of your business? Create awareness of your brand? Do you want the brochure to focus on a particular product or service? Do you want to target sections of your current customer base or are you aiming for a broader circulation?


What content should you include in a brochure?

Clarify the goal of producing the brochure. Think like your customer – what information is your customer looking for? Understanding the purpose of the brochure and the target audience will help you develop the content. Too much text can be overwhelming for the reader so the content should be concise and to the point. Clearly highlight the benefits of your product or service. The aim is to grab their attention and encourage them to take action. A clever design will be appealing and keep the reader engaged. Including a powerful call-to-action will increase the chances of them getting in touch.


Brochure Folds

What type of fold should you choose?


Brochures come in a variety of folds. The most common types are single fold, z-fold and tri-fold brochures. The type of fold you choose for your brochure is important as the content must be laid out logically and seamlessly.


What images should you include in a brochure?


The front cover of the brochure needs to stand out and grab the attention of your potential customer. Content should be clear and reader-friendly with enough text to explain your message but not too much that the reader becomes overwhelmed and loses interest. Strong visuals and stylised graphics will break up the text and can reinforce the message while adding life and style to the brochure. High-resolution images with a minimum of 300dpi (dots per inch) should be used for printing.


Layout and Hierarchy


Once the content and visuals are collected, the design can be structured so that the brochure flows well. Readers tend to skim through text, so it is important that the key information stands out. This can be done by simply using strong headings, adjusting the font style or including bulleted points. In a design ‘white space’ is an area left blank or white. This design technique helps distinguish paragraphs, graphics and other sections, making a document look less crowded.


Colour Palette

What colour palette should you use?


Selecting a colour palette is a critical part of any design or project. The use of colour will really transform your brochure – from evoking different feelings to reinforcing the brand identity. To create a balance and aid consistency, a selection of two or three complimentary colours is recommended. There are many colour palette tools available to help you choose the best colour scheme, below are a list of our favourites –
https://coolors.co/
https://color.adobe.com/create
http://www.colourlovers.com/
https://colorhunt.co/


Fonts

Font Choices


The readability of your text is determined by your font choice. Elements such as font size, weight and colour can help set the tone of your brochure. The font style should complement the message being imparted.


The graphic design team at Cantec have extensive design experience, check out our portfolio here. In addition, we offer the service of high-quality printing saving you time and money. If you are interested in investing in effective brochure design to promote your business, look no further – our team is here to help.

Contact us on 051-337012 or design@cantecireland.ie